Maksim
Head of the company
Maksim
Good day! My name is Maksim, I am the head of the company PROMTIS. Write to me for a consultation!
19:7
Maksim
Head of the company
Maksim
Good day! My name is Maksim, I am the head of the company PROMTIS. Write to me for a consultation!
19:7
SMM
Advertising
Product & Audience Analysis
Who we help and what problem we solve For businesses that want to scale with paid social but are unsure who to target and how. Problem: money wasted on the wrong audience → high CPL, low quality leads. What exactly do we do - Analyse your product/service: profitability, priority offerings, margins. - Define audience segments per market/country: geo, language, interests, behaviour, life stage, job roles (for B2B). - Review historic campaigns (if any): what drove results, where spend was wasted. - Build clear personas and segments to test. Results and Metrics - Clear view of who we’re targeting and why. - Metrics: * estimated audience sizes per platform and country/region; * expected CTR and CPC benchmarks; * initial CPL estimates per segment. Methodology - Combine client insights, CRM data and existing analytics. - Analyse competitor ads (Meta Ads Library, TikTok Creative Center, etc.). - Prioritise 3–5 core segments per market for launch.
Media Plan & Forecasts
Who we help and what problem we solve
For companies afraid of “burning budget” because there is no clear expectation on leads and costs.
Problem: no planning, no predictable outcomes.
What exactly do we do
- Create a media plan by platform, format and country: budgets, periods, key messages.
- Forecast reach, clicks, CTR, leads and indicative CPL/CPA by scenario.
- Set target thresholds: acceptable CPL/CPA, minimum performance per campaign.
Results and Metrics
- A clear spending and performance roadmap for 1–3 months.
- Metrics:
* planned budget allocation;
* expected range of clicks and leads;
* CPL/CPA ranges for conservative/realistic/optimistic cases.
Methodology
- Use benchmarks from similar industries and prior data where available.
- Build 3 scenarios (conservative/realistic/optimistic) to manage expectations.
- Define control checkpoints (e.g. day 7 and day 14) to validate or adjust assumptions.
Campaign Setup & Launch
Who we help and what problem we solve
For companies who don’t want to deal with complex ad managers and risk technical mistakes.
Problem: misconfigured campaigns, lost tracking, distorted data.
What exactly do we do
- Structure campaigns by objective (traffic, leads, conversions) and country/region.
- Set up ad sets/ad groups by audience segments and placements.
- Implement tracking: pixels, conversion events, consent-based tracking in line with GDPR; UTM tags for GA4.
- Launch test phase campaigns with controlled budgets for each hypothesis.
Results and Metrics
- Technically correct, trackable campaigns from day one.
- Metrics:
* impressions, clicks, CTR;
* first leads/enquiries from paid social;
* validated event tracking in analytics/CRM.
Methodology
- Follow best practices per platform (Meta, LinkedIn, TikTok, etc.).
- Run an initial “learning phase” with smaller budgets to validate creatives and audiences.
- Verify data consistency between ad platforms and GA4/CRM.
Creative Development & A/B Testing
Who we help and what problem we solve
For companies whose ads get scrolled past, with low CTR and expensive clicks/leads.
Problem: weak creative that doesn’t break through the noise.
What exactly do we do
- Develop multiple creative variations per key offer:
* different hooks, angles, visuals, CTAs;
* a mix of static, video, carousel, UGC-style where relevant.
- Write concise, benefit-focused ad copy aligned with local language and cultural nuances.
- Set up A/B tests: 2–5 creative variations per audience, per country if needed.
Results and Metrics
- Identification of high-performing “audience + offer + creative” combinations.
- Metrics:
* CTR and scroll-stop rates;
* CPC and CPM;
* CPL/CPA per creative;
* post-click behaviour (bounce, time on site, conversion rate).
Methodology
- Start from problem/benefit-driven hypotheses specific to the European market and segment.
- Test both rational (ROI, features, efficiency) and emotional (relief, status, convenience) angles.
- Iterate every 1–2 weeks depending on spend and statistical significance.
Ongoing Optimisation & Reporting
Who we help and what problem we solve
For businesses that need paid social to be a predictable, optimised acquisition channel – not just “running some ads”.
Problem: campaigns are launched once and then left to run without real optimisation.
What exactly do we do
- Weekly performance reviews at campaign/ad set/ad level.
- Shift budget toward best-performing combinations; pause underperformers.
- Refresh creatives regularly to avoid fatigue.
- Produce clear performance reports with recommendations.
Results and Metrics
- Reduced cost per lead and more stable lead flow within the same budget.
- Metrics:
* weekly/monthly CPL, CPA;
* number of qualified leads;
* if CRM is connected – revenue and ROAS/ROMI by campaign.
Methodology
- Combine ad platform data with GA4 and CRM (where possible).
- Compare actual performance against media plan forecasts.
- Follow a test–measure–scale cycle with agreed decision rules (e.g. pause if CPL > X for N days).