Maksim
Head of the company
Maksim
Good day! My name is Maksim, I am the head of the company PROMTIS. Write to me for a consultation!
19:7
Maksim
Head of the company
Maksim
Good day! My name is Maksim, I am the head of the company PROMTIS. Write to me for a consultation!
19:7
SMM
Analysis
Full Social Channel Audit
Who we help and what problem we solve
For companies already investing in SEO, paid search and social, but without a unified view.
Problem: channels operate in silos; it’s unclear who brings real results.
What exactly do we do
- Audit all social profiles, content and paid campaigns.
- Analyse how social currently contributes traffic to the website.
- Review behaviour of social visitors on the site (engagement, conversion paths).
Results and Metrics
- Clear understanding of social’s role in your overall digital funnel.
- Metrics:
* traffic from social (sessions/users);
* conversion rate from social to leads/sales;
* comparison vs SEO and paid search in lead quality.
Methodology
- Combine platform analytics, GA4 and existing SEO/paid search reports.
- Map all entry points: organic social, paid social, branded searches influenced by social.
- Deliver a diagnostic report with strengths, weaknesses and quick-wins.
Website-Centric Analytics
Who we help and what problem we solve
For businesses that see clicks from social but not the full impact on the website and sales funnel.
Problem: no link between specific posts/ads and specific leads or revenue.
What exactly do we do
- Track which posts and ads bring meaningful traffic (not just volume).
- Analyse landing pages: service pages, product pages, lead magnets.
- Measure conversion from visit to lead/sale by source, campaign and content.
Results and Metrics
- Clarity on which “content → landing page” combinations generate money.
- Metrics:
* conversion rate (CR) to enquiry/purchase for each campaign;
* time on site, pages per session, bounce rate;
* performance comparison of social traffic vs SEO/paid search.
Methodology
- Standardise UTM tagging across all social organic and paid efforts.
- Use GA4 explorations and custom reports to analyse behaviour and conversions.
- Identify top-performing landing pages and weak ones in the social funnel.
Cross-Channel / Attribution Setup
Who we help and what problem we solve
For European businesses that need a compliant, holistic view from first touch to revenue.
Problem: fragmented data; no reliable way to compare channels and justify budgets.
What exactly do we do
- Implement a consistent UTM and naming convention across all campaigns.
- Connect forms and lead sources to CRM, ensuring GDPR-compliant consent and storage.
- Set up call tracking where phone enquiries are important.
- Connect CRM and analytics to see leads → opportunities → closed deals by channel.
Results and Metrics
- Ability to see the full journey and ROI per channel and campaign.
- Metrics:
* number of leads from each channel (social, SEO, paid search, etc.);
* lead-to-sale conversion rate per channel;
* revenue and margin attributed to each source.
Methodology
- Work with your existing CRM/marketing stack or recommend tools where needed.
- Implement or refine multi-touch attribution in GA4/BI tools.
- Train your team on how to read and use these reports for budget decisions.
Funnel Optimisation “Social → Website → Lead”
Who we help and what problem we solve
For companies getting traffic but not enough enquiries or sales.
Problem: drop-offs at different stages – weak message, poor landing UX, complex forms, slow follow-up.
What exactly do we do
- Identify where people drop off: low CTR, high bounce rate, low form completion, slow response, etc.
- Improve messages and offers in social posts/ads to match intent and expectations.
- Recommend and help implement landing page UX/CRO changes: layout, copy, forms, trust elements.
- Optimise lead handling (notifications, routing, response times).
Results and Metrics
- Higher conversion at each stage of the funnel.
- Metrics:
* improved CTR from social to website;
* higher website CR to enquiry;
* reduced CPL from social as a channel.
Methodology
- Build a visual funnel with step-by-step metrics.
- Run A/B or multivariate tests on creatives, offers and landing pages.
- Systematically roll out winning variants across campaigns and markets.
Monthly Cross-Channel Performance Reports & Roadmap
Who we help and what problem we solve
For CMOs, founders and marketing leads who must manage budgets across multiple channels and countries.
Problem: no single source of truth to compare and prioritise investments.
What exactly do we do
- Prepare a joint monthly report for SEO, paid search and social (organic + paid).
- Show each channel’s contribution to traffic, leads and revenue.
- Recommend where to increase, maintain or reduce spend based on performance.
Results and Metrics
- Data-backed budget decisions and a clear optimisation roadmap.
- Metrics:
* leads and revenue per channel;
* CPL/CPA and ROAS/ROMI per channel and campaign;
* share of each channel in total pipeline and revenue.
Methodology
- Use cross-channel dashboards (GA4, CRM, BI tools) as a base.
- Review reports together with your team monthly or quarterly.
- Turn insights into a concrete action plan for the next period (tests, scaling, cuts).