Maksim
Head of the company
Maksim
Good day! My name is Maksim, I am the head of the company PROMTIS. Write to me for a consultation!
19:7
Maksim
Head of the company
Maksim
Good day! My name is Maksim, I am the head of the company PROMTIS. Write to me for a consultation!
19:7
SMM
Management
Market & Account Audi
Who we help and what problem we solve
For companies whose social media “just exists”: low engagement, unclear positioning, almost no leads, no idea what works.
Problem: no clear baseline, no understanding of competitors, missed growth opportunities in social.
What exactly do we do
- Audit existing profiles: branding, bio, links, highlights, posting frequency, engagement.
- Competitor review: what top players in your niche post, formats they use, how they engage.
- Identify priority platforms for Europe: Instagram, Facebook, LinkedIn, TikTok, YouTube, plus local ones if relevant.
- Reveal gaps and missed opportunities: no lead magnets, weak offers, unused formats (Reels/Shorts, Stories, Lives).
Results and Metrics
- Clear starting point and list of growth levers.
- Metrics:
* baseline reach and engagement (ER, average reach per post/story);
* follower growth/decline;
* website clicks from social;
* current number of leads from social (if tracked).
Methodology
- Use native analytics (Meta Insights, LinkedIn Analytics, YouTube Studio, TikTok Analytics, etc.).
- Benchmark vs 3–7 key competitors in your market and country/region.
- Score profiles via checklist (branding, content, frequency, engagement, funnel to website/DM).
- Deliver a structured audit report with a prioritized 1–3 month action list.
SMM Strategy & KPIs
Who we help and what problem we solve
For businesses that “post something” but don’t see the link between social media and revenue.
Problem: no clear goals, no KPIs, social is treated as a cost, not a performance channel.
What exactly do we do
- Define goals by business impact:
* website sales driven by social;
* enquiries via DMs/contact forms;
* brand awareness in specific EU countries/regions;
* nurturing traffic from SEO and paid search.
- Set KPIs:
* quantitative: website clicks, leads, cost per lead (CPL), conversion rate;
* qualitative: engagement rate, saves, replies, profile visits.
- Define positioning, brand voice and messaging in line with your European brand guidelines.
- Assign clear roles to each channel: who drives reach, who drives leads, who nurtures existing audience.
Results and Metrics
- A clear map of how social supports your sales and marketing funnel:
* “social → website → enquiry”;
* “social → DMs → deal”.
- Metrics:
* planned growth in reach and ER;
* planned website visits from social;
* target CPL/CPA and CTR benchmarks.
Methodology
- Combine social audit data with website analytics (GA4, other tools, CRM where available).
- Start from business targets (monthly revenue, deals, average order value, margins).
- Design a funnel: reach → engagement → website visits → leads → sales.
- Document a 3–6 month strategy with hypotheses, channel roles, KPIs and review checkpoints.
Content Planning & Production
Who we help and what problem we solve
For companies posting randomly without a system — content doesn’t sell, doesn’t build brand, and doesn’t generate leads.
Problem: content is busy-work instead of a growth asset.
What exactly do we do
- Build content pillars: educational, commercial, trust-building, behind-the-scenes, community, seasonal.
- Plan posting frequency and formats: static posts, carousels, Reels/Shorts, Stories, LinkedIn posts, YouTube videos, etc.
- Write copy tailored to each platform (length, style, CTA, hashtags where relevant).
- Design visuals: templates, covers, branded graphics, simple infographics, thumbnails.
- Deliver a detailed content calendar at least 1 month ahead, aligned with campaigns and offers.
Results and Metrics
- Consistent, strategic content instead of ad-hoc posting.
- Metrics:
* engagement growth (ER, comments, shares, saves);
* profile visits and link clicks;
* number of enquiries after key posts/campaigns.
Methodology
- Use insights from strategy and audit to prioritize themes and formats.
- Aim for a balanced mix: ~60% value/education, ~30% brand/trust, ~10% direct sales (adjusted per industry).
- Integrate seasonal and local European specifics (holidays, events, local buying cycles).
- Continuously mark “content that triggered leads” and expand on winning angles.
Publishing & Community Management
Who we help and what problem we solve
For companies where posts go out irregularly and comments/DMs are answered late or not at all.
Problem: lost opportunities, inconsistent brand perception, and missed leads.
What exactly do we do
- Schedule and publish posts at optimal times for each European market and platform.
- Ensure technical quality: formatting, links, tags, correct language versions where needed.
- Respond to comments and DMs based on agreed scripts and escalation rules.
- Handle negative feedback constructively, moving sensitive cases to private channels.
Results and Metrics
- Faster response times, better customer experience, fewer missed leads.
- Metrics:
* average response time in DMs and comments;
* percentage of inquiries replied to;
* number of conversations that turn into leads;
* sentiment trends (positive/neutral/negative).
Methodology
- Set clear SLAs for response times and escalation (e.g. sales, support).
- Use platform notifications, inbox tools or CRM integrations where possible.
- Maintain an FAQ and objection-handling guide, updated monthly.
- Regularly review conversation quality with the client’s sales/CS team.
Monthly Reporting & Optimisation
Who we help and what problem we solve
For companies who want to clearly see what they’re paying for and how social contributes to business results.
Problem: lack of transparency and data-driven decision-making.
What exactly do we do
- Consolidate data from all social channels and campaigns.
- Prepare a visual monthly report: reach, engagement, traffic, leads, cost metrics.
- Highlight what worked best (topics, formats, campaigns) and what underperformed.
- Propose a clear optimisation plan for the next month.
Results and Metrics
- Clarity on what you’re getting and where to invest more/less.
- Metrics:
* month-over-month change in reach, ER, CTR;
* change in leads and CPL from social;
* correlation with website conversions and sales.
Methodology
- Use native analytics + GA4 + CRM (if connected).
- Compare real numbers to initial KPIs and strategic goals.
- Run monthly review calls/meetings to align on learnings and next steps.